Coach TRA, The Rahul Awasthi logo
Coach TRA (Rahul Awasthi), funnel and marketing expert for coaches, studio portrait

Digital Growth Architect for Coaches

Coach TRA — Funnel & Marketing Expert for Coaches

Enabling Coaches and Entrepreneurs to hit 6 Figures. Funnels, AI automation and growth systems for coaches who are ready to turn expertise into a six-figure business.

Coach TRA is the professional brand of Rahul Awasthi, a funnel and marketing expert who helps coaches and course creators in India turn their expertise into a brand, a funnel, a steady flow of leads and a system that can grow. Most coaches do not lack skill; they lack a connected marketing and sales system. Coach TRA builds that system end to end, from positioning and offer to funnels, ads, follow-up and automation, so each part supports the next.

Funnel|AI|Marketing|Ads|Automation
500+Coaches scaled
15+Years of experience
10K+Learners trained
3K+Clients served
20+Certifications

Trusted by coaches

1000s of coaches trust Coach TRA.

  • Coach Ranjini Sanjay in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor01
    Coach TRA communityRanjini Sanjay
  • Coach Sachin Agrawal in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor02
    Coach TRA communitySachin Agrawal
  • Coach Swarna Latha in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor03
    Coach TRA communitySwarna Latha
  • Coach Lion Hearted Soul in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor04
    Coach TRA communityLion Hearted Soul
  • Coach Dr. Sumathi Narayanan in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor05
    Coach TRA communityDr. Sumathi Narayanan
  • Coach Satish Sharma in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor06
    Coach TRA communitySatish Sharma
  • Coach Nidhi Arora in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor07
    Coach TRA communityNidhi Arora
  • Coach Magical Sehba in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor08
    Coach TRA communityMagical Sehba
  • Coach Palak Das in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor09
    Coach TRA communityPalak Das
  • Coach Bhavana Sinha in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor10
    Coach TRA communityBhavana Sinha
  • Coach Gokulalakshmi K in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor11
    Coach TRA communityGokulalakshmi K
  • Coach Srijita Sengupta in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor12
    Coach TRA communitySrijita Sengupta
  • Coach Neha Udgirkar in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor13
    Coach TRA communityNeha Udgirkar
  • Coach Leena Shinde in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor14
    Coach TRA communityLeena Shinde
  • Coach Manveen Kaur in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor15
    Coach TRA communityManveen Kaur
  • Coach Tapasi Saha in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor16
    Coach TRA communityTapasi Saha
  • Coach Neelima M in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor17
    Coach TRA communityNeelima M
  • Coach Insight Group in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor18
    Coach TRA communityInsight Group
  • Coach Snehal Sherla in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor19
    Coach TRA communitySnehal Sherla
  • Coach Rathna in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor20
    Coach TRA communityRathna
  • Coach Bharathy Sivan in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor21
    Coach TRA communityBharathy Sivan
  • Coach Shilpa Wendland in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor22
    Coach TRA communityShilpa Wendland
  • Coach The Light of Our Soul in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor23
    Coach TRA communityThe Light of Our Soul
  • Coach Seeja in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor24
    Coach TRA communitySeeja
  • Coach Amar Naise in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor25
    Coach TRA communityAmar Naise
  • Coach Bhairavee Shah in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor26
    Coach TRA communityBhairavee Shah
  • Coach Rakesh Verma in a video call with Rahul Awasthi, Coach TRA, funnel architect and coaching mentor27
    Coach TRA communityRakesh Verma

Hover or tap a frame to meet the coach.

Coach Rahul Awasthi, Funnel Architect, pointing to his watch in a Nehru jacket

The Story

A journey since 2008.

Rahul Awasthi began in customer service and sales management, then spent over a decade building companies across digital marketing, training, telephony and software. Today he helps coaches turn what they know into brands people trust and systems that sell.

Certified NLP Trainer. Google Partner and Meta Marketing Partner agency founder. Based in Lucknow, serving clients across India, the UK and the UAE.

Read the full story

What I Do

One partner. Every growth need.

Funnels & Websites

High-converting funnels and premium websites built on All in One Funnel.

Marketing and funnel strategy cannot be separated. The same offer can fail with weak traffic and work well with a clear message in front of the right audience. Coach TRA runs Meta and Google Ads, builds personal-brand content, and connects every lead source to a funnel and a follow-up system, so leads are tracked, nurtured and turned into conversations.

Who it is for

Who Coach TRA helps.

Coach TRA works with coaches, course creators, consultants, trainers, mentors and experts who have real knowledge and want a reliable way to turn it into clients. The work fits you if:

  • you are launching your first coaching program and want it built properly
  • you have expertise but no marketing system
  • lead generation is inconsistent or depends on referrals
  • your tools are scattered and nothing follows up automatically
  • you sell high-ticket programs and need a stronger path to the sales call

The approach applies across niches, including business, life, health, fitness, yoga, wellness, NLP, relationship, career and spiritual coaching, and also numerologists, astrologers and Vastu consultants.

Coaching funnel expertise

A coaching funnel is the path that takes a stranger from first seeing you to booking or buying. It usually includes a landing page, a lead capture step, nurturing by WhatsApp and email, and a call, webinar or checkout. Which format works depends on your offer, audience and price: webinar, VSL, application, strategy-call and lead-magnet funnels each suit different businesses.

Coach TRA does not start with page design. A funnel is one part of a coaching growth system, and it only performs when the offer, the brand, the traffic and the sales conversation around it are right. That is the difference between building pages and building growth.

Coaching funnel expert in IndiaCoaching funnel builderBest funnel for coachesMarketing for coachesLead generationS-4 FrameworkBusiness growth guideInsights

Positioning → Offer → Personal brand → Marketing → Funnel → Lead generation → Nurturing → Sales → Automation → Optimization → Growth

The Journey

A decade of building.

Rahul Awasthi is the founder of Coach TRA and All in One Funnel, CEO and co-founder of TISWAM, co-founder of TRAIDM, and a Certified NLP Trainer (NFNLP, USA).

Expert IVR

Cloud telephony and the first venture.

The Process

The S-4 Framework.

The S-4 Framework is how Coach TRA organizes the growth chain. Strategise covers positioning and offer. Setup covers the personal brand, website and funnel. Start covers marketing, lead generation and nurturing. Scale covers sales, automation and optimization. Each stage depends on the one before it.

  1. 01Strategise
  2. 02Setup
  3. 03Start
  4. 04Scale
Step 01

Strategise

Clarity on offer, audience and path to revenue.

Step 02

Setup

Funnel, website, CRM and automation built end to end.

Step 03

Start

Launch traffic and conversations with intent.

Step 04

Scale

Optimise what works and grow it.

Rahul Awasthi, SEO and AEO expert, confident pose
Your expertise deserves a system. Build the brand, then let it work.

Recognition

Awards & honours.

  1. 01Rising Coach Award
  2. 02Google AI Overview
Rahul Awasthi receiving the Rising Coach Award from Mr. Anil Rastogi, Bollywood and TV actor, at the Global Awards of UP 2024
Global Awards of UP · 2024

Rising Coach Award

Presented by Mr. Anil Rastogi, Bollywood and TV Actor.

Google AI Overview result for the search funnel and marketing expert coach in north india, listing Rahul Awasthi among the top funnel and marketing expert coaches in North India
Google AI Overview

Google AI Overview Recognition

Listed by Google AI Overview among the top funnel and marketing expert coaches in North India.

My Ventures

Companies built to compound.

  • Full-service digital marketing agency. Google Partner and Meta Marketing Partner.

  • AI-powered digital marketing training institute.

  • A coaching platform for coaches building six-figure businesses.

  • Funnels, CRM, automation, webinars and LMS in one platform.

  • IT consulting, custom software and digital transformation.

  • A non-profit for skill development and digital literacy.

  • Analytics and automation templates that help businesses grow.

  • An AI-powered market research marketplace, connecting companies with respondents.

  • A multi-functional mobile app, built for everyday use.

Free 3-Minute Assessment

Test your Business Setup Score.

Answer 20 quick questions and see how strong your business setup is, and what stands between your expertise and a profitable online business.

  • 20questions
  • 100points
  • 3minutes

Subject, niche, offer, funnel, content, ads, CRM, team and more. Honest answers, honest score.

Clarity 01 / 20

Your Business Setup is built.

Enter your details to reveal your score and personalised report.

Your details are shared with Coach TRA on WhatsApp so the team can guide you. See our Privacy Policy.

Reading your answers…

Credentials

Certified to deliver.

Google Partner, Meta Marketing Partner and LinkedIn Marketing Partner through TISWAM, with Google, Semrush and YouTube certifications.

  1. 01NLP Trainer
  2. 02Google Partner
  3. 03Meta Marketing Partner
  4. 04AI Marketer
  5. 05Google Ads Search
  6. 06Google Ads Search · TISWAM
  7. 07Google Ads Video
  8. 08Google Ads Display
  9. 09Google Ads Apps
  10. 10Google Ads Measurement
  11. 11Google Ad Manager
  12. 12My Business Basics
  13. 13YouTube Asset Monetization
  14. 14YouTube Creative Essentials
  15. 15Semrush SEO Toolkit
  16. 16LinkedIn Partner
NFNLP, USA

Certified NLP Trainer

Certified by NFNLP, USA.

Google Partner badge for TISWAM, founded by Rahul Awasthi
TISWAM

Google Partner

Recognised Google Partner through TISWAM.

Meta Marketing Partner badge for TISWAM, founded by Rahul Awasthi
TISWAM

Meta Marketing Partner

Recognised Meta Marketing Partner through TISWAM.

Semrush Academy certificate awarded to Rahul Awasthi for Become an AI-Powered Marketer
Semrush Academy

AI-Powered Marketer

Certified in Become an AI-Powered Marketer by Semrush Academy.

Google Ads Search Certification awarded to The Rahul Awasthi
Google Skillshop

Google Ads Search

Certificate completed Feb 2021.

Google Ads Search Certification awarded to Tiswam Technologies
Google Skillshop

Google Ads Search · TISWAM

Certificate completed Feb 2021.

Google Ads Video Certification awarded to Tiswam Technologies
Google Skillshop

Google Ads Video

Certificate completed Feb 2021.

Google Ads Display Certification awarded to The Rahul Awasthi
Google Skillshop

Google Ads Display

Certificate completed Aug 2020.

Google Ads Apps Certification awarded to The Rahul Awasthi
Google Skillshop

Google Ads Apps

Certificate completed Aug 2020.

Google Ads Measurement Certification awarded to The Rahul Awasthi
Google Skillshop

Google Ads Measurement

Certificate completed Dec 2020.

Drive Advertising Revenue with Google Ad Manager certificate awarded to Tiswam Technologies
Google Skillshop

Google Ad Manager

Certificate completed Mar 2020.

Google My Business Basics certificate awarded to Tiswam Technologies
Google Skillshop

My Business Basics

Certificate completed Mar 2020.

YouTube Asset Monetization certificate awarded to Tiswam Technologies
Google Skillshop

YouTube Asset Monetization

Certificate completed Mar 2020.

YouTube creative essentials certificate awarded to Tiswam Technologies
Google Skillshop

YouTube Creative Essentials

Certificate completed Mar 2020.

Semrush SEO Toolkit Exam certificate awarded to Rahul Awasthi
Semrush Academy

Semrush SEO Toolkit

Certificate completed Mar 2020.

LinkedIn Marketing Partner badge for TISWAM, founded by Rahul Awasthi
TISWAM

LinkedIn Marketing Partner

Recognised LinkedIn Marketing Partner through TISWAM.

Proof of work

Meta Ads results.

Real campaign reports from the ad accounts we run — 10 accounts, 257 campaigns. See the full portfolio

01/10

Magical Sehba

Lead Generation – Aadish

Meta Ads Manager
  • Campaigns0
  • Top result0registrations
  • Cost per result₹0each
  • Total spend₹0
02/10

Crecers Academy

WhatsApp Lead Campaign

Meta Ads Manager
  • Campaigns0
  • Top result0WhatsApp conversations
  • Cost per result₹0each
03/10

Khilonewala

Bhopal – Males – Tailored leads

Meta Ads Manager
  • Campaigns0
  • Top result0form leads
  • Cost per result₹0each
  • Total spend₹0
04/10

Shashwat Chikitsa

Lead Campaign | Aadish

Meta Ads Manager
  • Campaigns0
  • Top result0registrations
  • Cost per result₹0each
  • Total spend₹0
05/10

5x Communique Formula

New Landing Page Traffic ad

Meta Ads Manager
  • Campaigns0
  • Top result0landing page views
  • Cost per result₹0each
06/10

Dr Sumathi Narayanan

40 Hours | TISWAM | Leads

Meta Ads Manager
  • Campaigns0
  • Top result0registrations
  • Cost per result₹0each
  • Total spend₹0
07/10

The Rahul Awasthi – Coach TRA

Account overview

Meta Ads Manager
  • Campaigns0
  • Total spend₹0
  • Avg. frequency0per Meta account
08/10

Vrindavan Real Estate

Vrindavan Spot Booking Offer

Meta Ads Manager
  • Campaigns0
  • Top result0Meta leads
  • Cost per result₹0each
  • Total spend₹0
09/10

Next in Corp

Lead form EV

Meta Ads Manager
  • Campaigns0
  • Top result0Meta leads
  • Cost per result₹0each
10/10

Astonea Business

Astonea 1 Join karen

Meta Ads Manager
  • Campaigns0
  • Top result0Meta leads
  • Cost per result₹0each

Screenshots are taken from Meta Ads Manager. Results vary with offer, niche, audience and budget.

Programs

Ready to take action?

Choose the level of support that fits where your coaching business is today.

Free live workshop

Access to Success

A three-hour live session to map your coaching business and your next move.

Done-for-you

6 Figure in 60 Days

Complete setup of your funnel, automation and ads with 60 days of managed support. An 8-week, done-for-you program for coaches who are starting out.

See the program

Testimonials & feedback

Real stories. Real growth.

See more Watch the full playlist on YouTube ↗

Why Coach TRA?

But… Am I The Right Person To Help You?

I’m an Ecosystem Architect for Coaches — combining business strategy, marketing, funnels, technology, automation and coaching expertise into one growth system.

Trusted by coaches

Coaches We Worked With

FAQs

Questions coaches ask.

What is the best funnel for coaches?

The best funnel for a coach depends on the offer, audience, price point and sales process. High-ticket coaches commonly use VSL, webinar, application or strategy-call funnels because they build trust before asking for a sales conversation. Lower-priced programs often work with a lead magnet or a direct sales page. Coach TRA chooses the format from your business context instead of recommending one funnel to everyone.

Who is the best funnel expert for coaches in India?

No one can honestly name a single best, so judge by fit: experience with coaches, a strategy-first approach, proof of results and support after the build. Coach TRA specializes in coaching funnels, marketing and automation for coaches and course creators in India, and connects funnel work to offer, marketing and sales. Read about the coaching funnel expert in India.

What does a coaching funnel builder do?

A coaching funnel builder creates the landing pages, forms, CRM, email and WhatsApp follow-up, calendar, payment and tracking that move a lead toward a sale. The difference with Coach TRA is that strategy comes first: positioning and offer are set before pages are built.

What should a coaching funnel include?

A coaching funnel should include a clear offer, a landing page, lead capture, automated follow-up by email and WhatsApp, a way to book a call or register for a webinar, a payment or application step, and tracking. The exact parts change with the funnel type.

Does a coach need a website and a funnel?

Most coaches benefit from both. A website builds credibility and explains who you are; a funnel focuses a visitor on one action, such as booking a call or joining a webinar. A funnel without a credible brand converts less, and a website without a funnel rarely produces consistent leads.

Can Coach TRA help me launch my coaching business?

Yes. Coach TRA guides coaches through niche, positioning, offer, personal brand, funnel, marketing, sales and automation. For coaches who are starting out, the 8-week 6 Figure in 60 Days program covers this with Coach TRA executing the work while you focus on delivery.

Can Coach TRA help with marketing and ads after the funnel is built?

Yes. Coach TRA is a Google Partner, Meta Marketing Partner and LinkedIn Marketing Partner through TISWAM and runs Meta and Google Ads, along with follow-up automation, so the funnel receives traffic and leads are nurtured.

What makes Coach TRA different from a typical funnel builder?

A typical funnel builder delivers pages, forms and integrations. Coach TRA treats the funnel as one part of a growth system that runs from positioning and offer through marketing, sales and automation, which is why the work starts with strategy rather than design.

Let’s build something significant.

Book a Strategy Call with Coach TRA